Is HipHop Dead?

There is currently a lot of talk about if Hip-Hop is dead. From NAS singing about it, to legends speaking on how hip-hop has changed drastically over the past 10 years, is this really true? Is the music out there now superficial and lyrically hollow? Or is it what we want to hear? Is the music today, speaking about primarily hip-hop, music that we have accepted because marketing departments of fortune 500 companies, and the media have forced us to accept it as "good" entertaining music?

Some may argue that mainstream hip-hop is causing the real hi-hop to decay. With songs like "This Is Why I'm Hot" by Mims, some may argue that artists today don't have much to offer through their lyrical content. Some may say that because radio doesn't push underground hip-hop and they force us to hear only mainstream hip-hop, we have been trained to accept non lyrically challenging music.

Also one may argue that underground lyricists that want to have a voice in the music industry can't because they are the one's that never get marketed properly because it's not mainstream enough, or what it boils down to is it doesn't sell records. Today we hear very catchy, trend setting music, that is here today and most of the time gone tomorrow. Hip-hop artists with positive messages and something to really say continue to strive to get a place in the industry and up the standards of what real hip-hop is.

Marketing of the right artist can help in changing the mentality of how people perceive underground hip-hop that is not music that you can only play in the club. By Marketing an artist with an edge, that stands out from the rest and letting people know that music that is thoughtful, mind stimulating, and fun to listen to works too..

For more information on how we can help you market yourself as an artist and your music, please visit us at http://www.swan-marketing.com/