Email Marketing

Yesterday, I went to a seminar luncheon where Matt Blumberg from Return Path, who spoke about email marketing. It was a very interesting talk, as he touched on how to build your list, how to make creative emails that grab your readers attention, and what to do and not to do when doing email marketing. A few major take aways that I got from our talk were:

1. Try to build a house list (people that raise their hand to email them rather than renting a list)
2. Make sure you have email sign up options on your home page and throughout your website
3. Give your visitors an incentive to sign up, tell them why you want their email address and what you will give them in return
4. Be aware of view panes which people nowadays view their email in. Your call to action should always be at the very top.
5. Test, Test, Test - your subject lines, color, copy, and style to improve response rates over time.

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