Music Marketing - New Artists

Hello everyone, and welcome to the first edition of The Marriage of Music & Marketing, a blog written by myself Monique Duarte. I am the owner and founder of the marketing company Swan Marketing. Please visit us online at http://www.swan-marketing.com. I am so excited to start talking with others about my Passion, music & marketing, and to find out what interests others on this topic.

So for my first discussion, I am going to start with a topic that I have studied, done research on, and analysed..

Why Do Artists Fail?

One thing I have studied throughout my career, is that it is always a struggle for unknown artists to get discovered, and succeed in the music industry even when they have a deal with a major label! I never understood this from the outside looking in, until I started working with labels, I guess because if you don't hear about an artist, you don't know they ever existed right?

My point is, there are so many artists that get a record deal and because there are other "A" list artists on the label with seniority, their budgets are lower, they get treated like no a priority, and in turn, don't get the promotion they need to really be successful. Do you think this is fair? How does an artist get ahead if he has no control over it? What can marketing companies and the labels do to make sure everyone has equal opportunity? What things effect these situations?

Well one thing is for sure, downloading and piracy have played a big part in the shift in the music industry, including layoffs and smaller budgets to work with. Other factors include time constraints, regulations, artist cooperation, and the amount of resources available to properly manage a new artist. Sometimes it is also about the risk, meaning the label wondering, will we recoup the money that we invest in this artist? Or will their album be a flop because they are a new artist and they don't have a strong following yet? These are all issues the labels face and that we try to help overcome.

To read more and get info on our marketing services please visit http://www.swan-marketing.com/


Thanks for reading!